{"id":32266,"date":"2026-06-09T16:55:14","date_gmt":"2026-06-09T16:55:14","guid":{"rendered":"https:\/\/help.chatecommerce.com\/automatizaciones-chatecommerce-guia-completa\/"},"modified":"2026-06-09T23:29:11","modified_gmt":"2026-06-09T23:29:11","slug":"chatecommerce-automations-complete-guide","status":"publish","type":"post","link":"https:\/\/help.chatecommerce.com\/en\/chatecommerce-automations-complete-guide\/","title":{"rendered":"Automatizaciones en ChateCommerce: qu\u00e9 son, cu\u00e1les son y c\u00f3mo activarlas"},"content":{"rendered":"\n

What are automations?<\/h2>\n\n\n\n

Automations are messages sent automatically via WhatsApp when something specific happens in your store: a pending payment, a completed purchase, a rejected payment, or an abandoned cart.<\/p>\n\n\n\n

You don’t need to do anything manually. Set up the automation once and the platform handles sending the message at the exact moment your customer needs it.<\/p>\n\n\n\n

Stores with active automations recover more sales, retain more customers, and generate more conversations.<\/strong><\/p>\n\n\n\n

What do you need to use them?<\/h2>\n\n\n\n

Before activating any automation, you need to have:<\/p>\n\n\n\n

\u2713 Your online store connected to ChateCommerce (Tiendanube, Shopify, VTEX, Magento, or WooCommerce)<\/p>\n\n\n\n

\u2713 Your WhatsApp Business account connected to the platform<\/p>\n\n\n\n

If you already have both, you’re ready to start.<\/p>\n\n\n\n

Available automations in ChateCommerce<\/h2>\n\n\n\n

Abandoned cart<\/strong> Triggered when a customer adds products to the cart but doesn’t complete the purchase. ChateCommerce sends a WhatsApp message reminding them of the items left behind and making it easy to return to the store.<\/p>\n\n\n\n

This is the automation with the highest impact on sales recovery. Stores that have it active recover up to 61% of their abandoned carts.<\/p>\n\n\n\n

Pending payment<\/strong> Triggered when a customer chooses an offline payment method (bank transfer, cash payment) and the order remains uncompleted. The platform sends a WhatsApp reminder 24 hours after the order is created so the customer can complete the payment.<\/p>\n\n\n\n

\u2192 See how to activate the pending payment automation<\/a><\/p>\n\n\n\n

Rejected payment<\/strong> Triggered when a payment attempt is rejected by the system. ChateCommerce sends an automatic message with a direct link to the purchase so the customer can retry with another payment method.<\/p>\n\n\n\n

Between 15% and 40% of purchases fail due to rejections, many of them from avoidable errors. This automation recovers those sales immediately.<\/p>\n\n\n\n

Have questions about how to set it up? Reach out via WhatsApp chat and we’ll help you.<\/p>\n\n\n\n

Completed order<\/strong> Triggered when a purchase is successfully confirmed. The customer receives a WhatsApp notification confirming their order, building trust and improving the post-purchase experience.<\/p>\n\n\n\n

Have questions about how to set it up? Reach out via WhatsApp chat and we’ll help you.<\/p>\n\n\n\n

Rate your purchase<\/strong> Triggered after an order is completed. The platform sends the customer a message inviting them to rate their shopping experience, allowing you to collect feedback and improve your store.<\/p>\n\n\n\n

How to create an automation\u00a0 step by step<\/h2>\n\n\n\n

Step 1  Go to Automations<\/strong> In your account’s side menu, go to Marketing \u2192 Automations.<\/p>\n\n\n\n

Step 2  Choose the event<\/strong> Select the event you want to automate: abandoned cart, pending payment, rejected payment, completed order, or rate your purchase.<\/p>\n\n\n\n

Step 3  Choose a template<\/strong> Each event has pre-designed templates available. You can choose one with simple text, a header image, a button, or an external link. If you need something specific, you can also create your own template.<\/p>\n\n\n\n

Step 4  Configure the send<\/strong> Give your automation a name and configure the send rules: how long after the event the message is sent (for example, 10 hours after cart abandonment). You can see a live preview of the message in real time.<\/p>\n\n\n\n

Step 5  Save and activate<\/strong> Click Save and activate. From that moment on, the automation runs on its own.<\/p>\n\n\n\n

Frequently Asked Questions <\/h2>\n\n\n\n

How many credits does each automation use?<\/h3>\n\n\n\n

Each message sent consumes credits according to your subscription plan. You can view detailed usage and credit consumption in the Analytics<\/strong> section of your account.<\/p>\n\n\n\n

Can I customize the message?<\/h3>\n\n\n\n

Yes. You can edit the content of each template and include dynamic variables such as the customer’s name<\/strong>, the store name<\/strong>, or the order details<\/strong>, among others.<\/p>\n\n\n\n

Can I have multiple automations active at the same time?<\/h3>\n\n\n\n

Yes. You can enable all available automations simultaneously. Each automation runs independently and is triggered by its corresponding event.<\/p>\n\n\n\n

Can I deactivate them at any time?<\/h3>\n\n\n\n

Yes. You can activate or deactivate any automation whenever you need from the Automations<\/strong> section of the platform.<\/p>\n\n\n\n

Do they work with all ecommerce platforms?<\/h3>\n\n\n\n

The automations are compatible with Tiendanube<\/strong>, Shopify<\/strong>, VTEX<\/strong>, Magento<\/strong>, and WooCommerce<\/strong>.<\/p>\n\n\n\n

Ready to activate your automations?<\/strong><\/p>\n\n\n\n

Set up your automations from your dashboard and start recovering orders, confirming purchases, and reactivating carts today.<\/p>\n\n\n\n

Have questions about how to set them up? Reach out via WhatsApp chat and we’ll help you get everything ready.<\/p>\n\n\n\n

Go to my automations \u2192<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

What are automations? Automations are messages sent automatically via WhatsApp when something specific happens in your store: a pending payment, a completed purchase, a rejected payment, or an abandoned cart. You don’t need to do anything manually. 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